The MLK holiday will cause delays for national television ratings (live+same day cable and broadcast) for several days.  As a rule of thumb, national holidays that close banks, stock markets or post offices also impact Nielsen ratings. Expect similar delays for Presidents Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s. This […]

  THE BACHELORETTE dropped from last week’s season high. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

Cable and broadcast nationals for Friday 3/26/2021 (normally at 1pm PT/ 4pm ET) will be posted a few hours later than usual today due to spring break travel. Check back later for revised post times. Tuesday and Wednesday afternoon posts this week will also be delayed, although we expect no delays for the morning posts. […]

  Football domination. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

      NETWORK FINALS:  ABC’s NBA game rose 0.2 in final numbers, but 48 HOURS and DATELINE lost 0.1, as did the NCIS rerun at 8PM       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NCAA BASKETBALL neared Sunday’s announcement of the Tournament bracket with league championships, 3 of which […]

>ESPN’s coverage of the BCS National Championship for college football Monday tops the cable ratings chart for the week of January 3-9.  This year’s 8.7 rating for the title game is down from a 10.1 last year — not surprising because LSU was shut out. MTV’s Jersey Shore season premiere was the top entertainment program […]

NOTE: The NBC prime time numbers for NHL playoff action below contain SNL’s first-ever live broadcast on the west coast. In the Pacific Time Zone, NHL aired at 5 pm PT and SNL aired at 8:30 pm PT (and again at 11:30 pm PT as a repeat). On Tuesday morning when the official nationals for […]

        NETWORK FINALS:  The NFL opener adjusted to 6.7, down 0.4 from 2019’s final number.  In addition, BIG BROTHER and the HOLEY MOLEY season finale gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game topped Thursday cable at […]