> The night before Thanksgiving has an odd balance:  viewership is down, but advertiser interest is up (anyone who watched primetime last night was buried under retailer promos for Black Friday sales)–hence, original programming on a night that often sees season-low ratings. ABC:  The Alphabet was both the main recipient and victim of the odd […]

  BROADCAST FINALS ABC:  Reruns at 0.28/0.21/0.21/0.14/0.17. CBS:  BIG BROTHER dropped 0.06 to 0.81, and THE CHALLENGE was down 0.06 to 0.33, followed by a SWAT rerun at 0.17. NBC:  AMERICA’S GOT TALENT fell 0.08 to 0.52, followed by reruns at 0.33/0.30. FOX:  MASTERCHEF was down 0.06 to 0.39. CW:  The season premiere of STARGIRL […]

> Forget about prestige drama and comedy:  it turned out all NBC needed was some dining on bugs. NBC:  FEAR FACTOR returned to the airwaves with a tremendous 3.4 average over 2 hours.  This is great news for a network that sorely needs some, but it’s worth noting that in this same holiday period last […]

  BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL game was at 1.07, and FOX’s game was at 0.81.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  Another fall Saturday, another day for COLLEGE FOOTBALL, with ESPN’s games at 0.98/0.53/0.44, Big 10’s at 0.23/0.15, ESPN2’s at 0.20/0.17/0.13, and Fox Sports 1’s at 0.19/0.15/0.14.  TUDN’s SELECCION MEXICANA […]

>Last night CBS was the only network to top a 2 rating with Adults 18-49, showing substantial growth from the same night last year.  The other networks were closer to a 1 rating on the final Wednesday of 2011.  Complete program ratings tracks follow and read more at the Wednesday Network Scorecard.       […]

  BROADCAST FINALS ABC:  STATION 19 dropped 0.09 to 0.44, GREY’S ANATOMY lost 0.04 to 0.49, and ALASKA DAILY was down 0.05 to 0.21. CBS:  YOUNG SHELDON fell a tenth to 0.55, GHOSTS crashed by 0.13 to 0.51, SO HELP ME TODD (which just received a back order) dropped 0.06 to 0.32, and CSI; VEGAS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

>On a night overshadowed by the BCS National Championship college football game on sister network ESPN (Alabama shutting out LSU — ratings available later), ABC decided to go with female-skewing originals, narrowly beating the other broadcast networks with a 2.2 Adult 18-49 rating.  The Bachelor was down two tenths of a rating point in its […]