NETWORK FINALS:  There were no changes from the morning’s preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE SMACKDOWN led Tuesday cable, despite a 0.09 drop to 0.60, with CHRISLEY KNOWS BEST at 0.43 compared to last week’s 0.50/0.41, and the official […]

>From time to time, we will check in with the cable networks to see what programs are resonating with the audience.  HBO’s True Blood and History’s Pawn Stars would be considered summer hits on any network.  True Blood is especially impressive since HBO is available in only a small minority of US television homes.  And the […]

> With an “average” NFL game on NBC (if you consider a 7+ rating in primetime average), the other networks premiered their Sunday lineups with only moderate success at best.  ABC got off to a very sluggish start with the two-hour premiere of Extreme Makeover: Home Edition (starting in the low-1 demo rating in the […]

        After last week’s tumultuous, spectacular battle of Blackpool, tonight’s Season 2 finale of GAME OF THRONES was, necessarily, somewhat lower-key.  It served more as a coda, and as a transition to Season 3 (considering that there was no attempt at closure in any of the stories, it’s a good thing that […]

Live programming pays off in this world of countless channels, DVRs and online streaming.  ABC averaged a 2.1 rating with Adults 18-49 from 8-11 pm last night in the preliminary fast nationals on a night devoted to a high-wire stunt, but hit the jackpot (for a Friday night in the summer) at 10 pm with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Talent and cooking, cooking and talent–what network audiences want this summer. NBC:  AMERICA’S GOT TALENT was the dominant show of the evening with a 3.2.  The rest of the schedule was below a 2 (1.9 for more US OLYMPIC TRIALS, 1.6 for LOVE IN THE WILD), but it was enough for a tie to win […]

  BREAKING BAD kicked off its 5th season in fine style for AMC last night, recording the show’s most-watched episode (2.9M viewers, up 14% from the Season 4 premiere), and what should be a 1.4 in the 18-49 demo, a whopping 34% year-to-year increase (2/3 of its viewers were under 50).  That means the show […]