Not much to say about a night when the networks weren’t even trying. ABC:  Winner of the night with a whopping 1.1 average.  The high point was a 1.4 for 20/20 at 10PM. NBC:  The only network to air anything new for the night, even if it was DATELINE.  That won it a 1.1 […]

  It’s rare for a busted network pilot to find a home somewhere else, but DEVIOUS MAIDS, which had been created by Desperate Housewives‘ Marc Cherry initially for ABC (and by its in-house studio), has accomplished the feat.  Lifetime has adopted the serialized comic soap with a 13-episode order to begin airing in 2013, presumably […]

The broadcast networks combined for a lowly 4.53 combined 18-49 rating in prime time from July 2-8, 18% below the 42nd week last year (which also included the 4th of July holiday — on Monday).  This is a significantly bigger fall-off for the broadcasters than they have seen on average this summer to date (-10% […]

The numbers weren’t worth waiting for. NBC:  The only show on network television last night to score over a 2 in the 18-49 demo was AMERICA’S GOT TALENT, airing its pre-Olympics finale and earning a 2.2.  The night began with a CLIOS:  BEST COMMERCIALS special that came in 3d place for its hour with 1.2, […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings […]

The party’s over…. NBC:  Quotes from a commercial that doesn’t exist– “NBC, you’ve just had 17 days of fantastic, record-breaking Olympics ratings, and spent every day promoting your new shows non-stop to hundreds of millions of viewers!  What are you gonna do now?” “I’m going straight to the toilet!!” Yes, NBC quickly discovered just how […]

  Football aside, network TV’s biggest hit is THE MASKED SINGER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

NBC’s preseason continues to play out well. NBC:  GO ON has yet to face any real competition, but it held well with a 3.3 last night, and the episode was better structured than last week’s, with one central Matthew Perry story rather than multiple fragments.  THE NEW NORMAL, on the other hand, was preachy and […]