Advertising Age has issued its yearly survey of the actual prices (more or less) being charged by networks for 30-second national ads in their primetime programming, which allows us to do some back-of-the-envelope calculations about just how profitable each individual show and network may be.  We’ll get to the network-by-network calculus tomorrow, but today, […]

  Halloween is traditionally not a great night for network TV, especially on the younger-skewing side, brecause viewers have other plans.  Last night was no exception. ABC:  With all the promos for NASHVILLE, THE CMA AWARDS and MALIBU COUNTRY that aired last night, viewers could be forgiven for wondering if they’d mistakenly tuned in to TNN.  It didn’t benefit Nashville any, […]

Another night to consider how low a rating can justify a back order these days. NBC:  WHITNEY returned to the NBC schedule last night, and the same nobody who watched it last year came back for more.  The show kicked off with the same 1.4 that Animal Practice had in its premiere (tying Whitney‘s own […]

  NOTE: Several networks had MONDAY NIGHT FOOTBALL preemptions in local markets, so there may be a variance in afternoon finals. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

The week’s good times stop rolling for the networks.  (Note, comparisons are to 2 weeks ago, as shows were either preempted on Thanksgiving night or had atypical numbers.) ABC:  LAST RESORT, now just playing out its string, hit a new low 1.0.  The night didn’t get better at 9PM, where GREY’S ANATOMY tied its season […]

  A Happy 2020 to all our readers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

LAST NIGHT.  Christmas came again to NBC in the form of last night’s Sunday Night Football game, the final regular season game of the year but which actually was an extra playoff game.  Washington defeated Dallas in a game that awarded the NFC East title and more importantly the final playoff spot.  The game received a 9.2 […]

Tangle with football at your peril. ABC:  For reasons best known to itself, ABC decided to do battle with the AFC Championship Game on CBS.  The results were, not surprisingly, bad:  ONCE UPON A TIME and REVENGE both hit season lows of 2.4 and 1.7, down 0.4 and 0.3 from last week.  A 10PM SHARK […]