The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

>Airing on a special night, The X Factor returned with a vengeance, averaging a 4.3 Adult 18-49 rating in the fast nationals.  Look for that to rise to a 4.4 or 4.5 in the official ratings later today.  With a number like that, FOX must be itching to get its regular schedule back on and […]

  BROADCAST FINALS:  FOX’s MLB game was at 0.24.  CW’s originals were at 0.04/0.03.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE WORLD SERIES coverage was at 0.32, and UFC FIGHT NIGHT was at 0.21.  Hallmark’s original movie 2 TICKETS TO PARADISE was at 0.18.  ESPN’s UFC programming was at 0.16/0.12.  […]

> The absence of World Series Game 7 didn’t have the dramatic impact that might have been expected. NBC:  Hey, GRIMM won its timeslot, that’s something NBC doesn’t get to say very damn often this season.  So:  success.  A back 9 order may very well be around the corner from a network craving anything that […]

  BROADCAST FINALS:  The  JANUARY 6 HEARINGS occupied primetime on the Big 3 networks, with ratings of 0.44 on ABC, 0.26 on CBS, and 0.41 on NBC.  On the other networks: FOX:  Reruns at 0.16/0.12/0.11. CW:  Reruns at 0.05/0.05. TELEMUNDO:  CASA DE FAMOSOS ticked up to 0.33, AMOR VALIENTE also gained a tick to 0.23, […]

  ABC made some impressive strides this past season, especially on Wednesday and Thursday, and it was probably wise that the network decided to adopt a conservative schedule for the Fall.  Here’s a quick look, along with the network’s reported midseason plans, and reviews of the new shows’ trailers (new shows are in ALL CAPS, […]

> It was ABC’s turn for some post-preemption malaise. ABC:  The network’s Wednesday schedule returned from its CMA Awards break to drops across the board.  The 2 new shows were hit hardest, as SUBURGATORY dipped 0.3 and REVENGE 0.4.  Neither of the declines were anything to worry about (Revenge still tied for 1st place in […]

  BROADCAST FINALS ABC:  After a rerun AMERICA’S FUNNIEST HOME VIDEOS at 0.44, CELEBRITY FAMILY FEUD gained 0.03 to 0.57, THE $100,000 PYRAMID slipped 0.02 to 0.44, and THE FINAL STRAW was steady at 0.29. CBS:  BIG BROTHER jumped a tenth to 0.91.  The rest of the line-up had reruns at 0.42/0.22/0.23. NBC:  WHO DO […]