April 16, 2015



The strategy of reducing AMERICAN IDOL to one night a week isn’t working out as planned.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 WED.15 Apr

FOX:  The hope was that by airing AMERICAN IDOL only on Wednesdays, its ratings erosion would stop.  But it scored a 1.4 for the 2d week in a row, down half a point from the parallel night last year and well below the even older SURVIVOR on CBS.

ABC:  The network experimented with a 9:30PM episode of THE GOLDBERGS, although airing the later episode after a rerun MODERN FAMILY didn’t give it much of a chance.  Still, it managed the same 1.9 that BLACK-ISH had earned after a rerun MODERN FAMILY last week.  (The rerun was at 1.8, up 0.1 from last week’s.)  Earlier, THE MIDDLE held at 1.9, and the 8:30PM episode of THE GOLDBERGS was up 0.1 to 2.1.  The night ended with NASHVILLE (with a well-publicized guest spot from Christina Aguilera) up 0.1 to 1.2.

CBS:  SURVIVOR dropped 0.3 to 2.2, still enough to make it the night’s highest rated show on any network.  CRIMINAL MINDS lost 0.1 to 2.0, and CSI: CYBER remained at 1.5.

CW:  ARROW and SUPERNATURAL were each up 0.1, respectively to 0.9 and 0.7.

NBC:  A night of reruns had 0.8s for SVU and CHICAGO PD, and 0.7 for THE MYSTERIES OF LAURA.

The networks are new tonight except for NBC, which only features a new DATELINE.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 WED.15 Apr

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.