NETWORK UPDATE:  Both THE BLACKLIST and SCANDAL gained 0.1 in final Thursday numbers, as did GREY’S ANATOMY and both episodes (the original and the rerun) of THE BIG BANG THEORY.  (There was no change for ALLEGIANCE.)  The only loser was THE VAMPIRE DIARIES, which lost 0.1 to return to last week’s 0.7 rating. Ratings […]

  In the end, it wasn’t all that close. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

The AUDIENCE MAP series continues with a look at the detailed demographics for FOX’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  NETWORK UPDATE:  The 9:30PM run of FRESH OFF THE BOAT lost 0.1 in final numbers, leaving it at 2.3, and THE 100 also dipped 0.1.  AMERICAN IDOL gained 0.1 (EMPIRE stayed as is).  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): DUCK DYNASTY […]

  FRESH OFF THE BOAT got off to a fair start, even airing against FOX’s new monster hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  NETWORK UPDATE:  All the adjustments were downward from this morning’s numbers, with 0.1 declines for THE MINDY PROJECT, SUPERNATURAL, MARRY ME, ABOUT A BOY and the 8:30PM rerun of PARKS & RECREATION. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): BET’s BEING MARY […]

  Marvel continues to lag behind its comic-book TV nemesis. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  There were no changes from this morning’s numbers in today’s final ratings. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As is usual for Mondays, cable bragging rights belonged to USA and VH1.  The former’s WWE was at 1.46-1.32 over its 3 […]