Marvel continues to lag behind its comic-book TV nemesis.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
ABC: Despite a strong 1.9 lead-in from a new episode of SHARK TANK (half a point higher than last week’s 8PM rerun), AGENT CARTER was only able to hold at 1.3, which tied it with DC/Warners’ THE FLASH on much lower-profile CW. FOREVER, which ran a rerun last week, returned down 0.1 to a new low 0.9.
CW: THE FLASH, for its part, was steady at 1.3, and SUPERNATURAL rose 0.2 to 0.9.
CBS: NCIS returned from a rerun week at 2.6, down 0.1 from its last original episode. NCIS: NEW ORLEANS, with the same airing pattern, was similarly down 0.1 to 2.2. PERSON OF INTEREST, at 1.4, was 0.2 behind the fresh episode of CSI that ran in the 10PM slot last week (and CSI followed 2 hours of reruns).
NBC: The new 8PM PARKS & RECREATION lost 0.2 from last week to 1.2, and was followed by a 0.8 rerun. MARRY ME ticked up 0.1 to 0.9, and ABOUT A BOY gained 0.2 to 1.0. CHICAGO FIRE rose 0.2 to 1.7.
FOX: MASTERCHEF JR shed 0.1 to 1.6, while NEW GIRL and THE MINDY PROJECT were steady at 1.4/1.1.
ABC will try to boost its new Tuesday comedy FRESH OFF THE BOAT with airings at 8:30 and 9:30PM tonight. The rest of the networks field fresh episodes of their regular line-ups.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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