The veterans showed why they’re still the elite. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  CABLE HIGHLIGHTS:  The NBA PLAYOFFS were once again on top, with double features on both TNT (1.39/0.87) and ESPN (1.27/1.17).   Adult Swim had 3 of the next 4 slots, with 0.67 (up 0.10) for KILL LA KILL, 0.65 (up 0.12) for SWORD ART ONLINE, and 0.56 (up 0.18) for INUYASHA, all of which […]

  BROADCAST FINALS ABC:  The networks generally returned from their holiday breaks.  AMERICA’S FUNNIEST HOME VIDEOS had aired a December 26 episode, and it was down a tenth to 0.33.  The rest of the lineup hadn’t aired since December 5, and compared to that night, CELEBRITY WHEEL OF FORTUNE climbed 0.13 to 0.51, SUPERMARKET SWEEP […]

Note: The NBC numbers below (NFL Wildcard Game coverage in the Eastern/Central time zones and mostly local programs in the primetime hours in the West) will go up around 15% to 20% in the official nationals on Tuesday morning. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  FRESH OFF THE BOAT:  Midseason TBD on ABC THE FACTS:  Based on the memoir of chef Eddie Huang, it’s the story of a Chinese-American family that moves from Washington, where there’s a thriving Asian community, to Orlando, Florida, where there isn’t one.  The focal point is young Eddie, but the heavy lifting comes from […]

DNC Night 4 ratings below. In the past three election cycles, the audience for the final night of the DNC went up between 4.4 million and 10.6 million viewers 2+ from the prior night across the six major news networks in the 10 pm ET hour. Last night was up a small 325K viewers from […]

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now second with a 2.37 (down 21%). CBS is now third with a 2.27 (down […]