The ratings below are household ratings from the 56 television markets with local Nielsen meters for Saturday January 3 and Sunday January 4, 2015. The 56 markets (out of 210 total) cover about 70% of the US television population. NFL: Wildcard Playoffs Saturday 13.1 rating ESPN 4:20 pm Arizona at Carolina 17.3 rating NBC 8:00 […]

  Midseason programming arrived with some promise. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  The midseason part of the broadcast network schedule kicks off in a few hours, and we’ve spent the past few days taking a look at ABC, CBS and NBC.  Today it’s the turn of the most critical patient in the quartet. FOX Fall Primetime 18-49 Average (through December 28):  1.58, down 17.8% from Fall […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). The NFL Wild Card game on NBC at 8 pm ET (Baltimore […]

  CBS’s fans were happy to see their shows return. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  We’re taking these last days before the broadcast networks’ midseason begins to scrutinize how those still-powerful dinosaurs fared during the fall.  Yesterday we looked at ABC, and today it’s the turn of what was called (although not recently) the Tiffany Network. CBS Fall Primetime 18-49 Average (through December 28):  1.93, down 3.6% from Fall […]

  Because of Nielsen’s holiday schedule, we may not have Thursday cable 18-49 numbers for several days.  However, based on household ratings, ESPN got exactly the punch from the new COLLEGE FOOTBALL PLAYOFFS that it had hoped for with its multi-billion dollar license deal.  Preliminary numbers give yesterday’s ROSE BOWL a 15.5 household rating, up […]

  The broadcast networks aren’t what they used to be, and likely will never be again.  They’re collectively on a train that’s moving in the wrong direction, because the lion’s share of their revenues are based on the number of people who watch the commercials contained in their shows within a short time after initial […]