CW only programs 10 hours per week , but with its many bubble shows and outright failures, it’s generating plenty of activity.  Today it ordered 5 new dramas, and renewed bubble shows HART OF DIXIE and NIKITA.  Dixie‘s return isn’t a tremendous surprise, since it often outperforms its companion show Gossip Girl (itself currently […]

    When AMC issued its final 16-episode order for BREAKING BAD, there was immediate speculation that the network would split the show into 2 8-episode seasons.  The network stayed silent at the time, but now that structure has been confirmed.  Breaking Bad will return for the first of its Gus Fring-less final arc with […]

> Sports dominated the top of the cable chart again this week, led of course by NFL Monday Night Football with a very good 6.9 Adult 18-49 rating.  TBS had some very good performances in the League Division Series, when the Yankees and Phillies were still in the running and when their respective Series culminated […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

With the end of the broadcast season comes a flurry of press releases from the broadcast networks.  FOX had the most to crow about as it won the entire season and the May sweep with Adults 18-49.  FOX’s headline: “FOX sets new broadcast industry record with eight consecutive victory among adults 18-49”.  FOX went on […]

> ABC has announced the premiere dates for its original summer programming, all of it unscripted with the exception of returning moderate success ROOKIE BLUE. Thursday May 248PM: DUETS (singing reality show featuring Kelly Clarkson and Lionel Richie)10PM: ROOKIE BLUE Sunday June 38PM: SECRET MILLIONAIRE9PM: EXTREME MAKEOVER: WEIGHT LOSS EDITION Thursday June 289PM: WIPEOUT Tuesday […]

HOMELAND is the first Showtime drama to earn serious (which is to say HBO-level) acclaim (and very likely Emmy consideration) beyond the acting categories, as well as strong ratings, and the network is hoping to build on that success with its latest ambitious series orders. MASTERS OF SEX is based on the real lives of […]

An abysmal night of television Friday night for the most part, with the top-rated broadcast network (ABC) averaging a 1.1 preliminary Adult 18-49 rating.  NBC was a close second at a 1.0 rating from 8-11 pm, but NBC News distinguished itself in the 10 pm hour with adept coverage of the Jerry Sandusky guilty verdicts […]