This is why CBS doesn’t need to change its line-up much for the Fall. FOX:  Although the ratings don’t reflect it, last night’s 2-hour GLEE  included probably the series’ strongest episodes of the season, harking back to the feel of Season 1 (even Lindsay Lohan, in her stunt-casting bit, came off far better than […]

Wednesday preliminary broadcast ratings (adult 18-49 ratings for last night, the same night last year and same night last week).  NOTE: The Presidential Address from 9:00-9:15 pm ET (which won’t be rated in the official nationals) delayed the 9 and 10 pm programs on ABC, CBS, NBC and FOX.  The ratings below are approximate until […]

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final NFL game of the season (an NFL Wild Card game on Saturday night, which should go up to a 10.6 rating).  But […]

    NETWORK UPDATE:  With the help of the late NFL PLAYOFFS game, 60 MINUTES went even 0.1  higher in final numbers to 4.8, and THE GOOD WIFE was also up 0.01 to 1.4.  NBC’s DEMOCRATIC PRESIDENTIAL DEBATE rose 0.2 to 2.1.  Elsewhere, FAMILY GUY gained 0.1 to 1.7. Broadcast Official Nationals Program Ratings Chart […]

The second and final night of the “First Four” play-in games of the NCAA Basketball Tournament were right on target versus past years.  The 6:30 pm game on TRU TV Wednesday night was almost identical to same time period last year, while the 9:15 pm was up slightly in the 18-49 sales demographics and right […]

    NETWORK FINALS:  THE BIG BANG THEORY gained 0.1 in final numbers, but LIFE IN PIECES and MOM lost the same.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE led Thursday cable, down 0.02 to 0.85, while the just-renewed COLONY fell 0.07 to 0.39. The WWE number topped MSNBC’s coverage of the DEMOCRATIC […]

        NETWORK FINALS:  The post-NFL adjustment gods were kind to CBS, where 60 MINUTES rose 0.2 to 2.7, and STAR TREK: DISCOVERY went up 0.3 to 1.9; in addition, the NCIS: LA rerun gained 0.1.  SUNDAY NIGHT FOOTBALL adjusted to 6.3, down 0.8 from last week’s game.  On ABC, CELEBRITY FAMILY FEUD […]

  We may be seeing the new upper limits of non-sports primetime broadcast ratings. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]