> HBO can afford to keep little-watched shows like In Treatment and Treme around, because they’re not selling advertising–they’re selling a brand.  People who will only watch True Blood and Entourage feel better about being subscribers when they know they’ve got access to excellence at other hours too.  TNT, though, needs eyeballs that sponsors will […]

The MLK holiday will cause delays for national U.S. television ratings (live+same day cable and broadcast) for several days. This is how the cable and broadcast nationals should roll out the next week or so. We will update this schedule if anything changes.  (All times Pacific.) Friday 1/14 nationals available Tuesday 1/18 by 2 pm […]

  BROADCAST FINALS:  Note that the length of the NBC schedule on Super Bowl Sunday cut off the other networks, so partial ratings for those are below. ABC:  Reruns of AMERICA’S FUNNIEST HOME VIDEOS were at 0.17/1.7M & 0.17/1.6M, and reruns of SHARK TANK were at 0.10/800K & 0.18/1.2M. CBS:  A rerun of 60 MINUTES […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the […]

  BROADCAST FINALS ABC:  STATION 19 dropped 0.07 to 0.61, GREY’S ANATOMY dipped 0.02 to 0.61, and BIG SKY was down 0.02 to 0.27. CBS:  YOUNG SHELDON gained 0.02 to 0.62, and UNITED STATES OF AL returned to its regular timeslot and rose 0.13 to 0.48.  The season finale of B POSITIVE, airing out of […]

  A better than usual night for THE VOICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> With two Thursdays down in the young 2011-12 broadcast season, FOX is the #1 network on this important night (especially to heavy spending movie, retail and auto advertisers).  The X Factor is a not inexpensive show with a great pedigree.  Although it is not living up to its lofty expectations, it is getting the job done for […]

  BROADCAST FINALS ABC:  Returning from Oscar break, AMERICA’S FUNNIEST HOME VIDEOS jumped 0.18 to 0.49, and AMERICAN IDOL held at 0.65, while THE ROOKIE (back after 2 weeks) was down 0.03 to 0.35. CBS:  After 60 MINUTES was at 0.53, the GRAMMY AWARDS segmented its ratings between 8-10:54PM at 2.24 and the remaining portion […]