Even exhibition football is football. NBC:  NFL PRESEASON FOOTBALL took the night with a 2.9, which is just a taste of what the numbers will be in a few weeks when the real thing returns.  Even a MADDEN NFL pre-show came in 2d place in the 7PM hour, trailing only… football. FOX:  A 2.0 afternoon […]

A good start for the Peacock. NBC:  Regular season competition dented but didn’t break the Monday line-up.  THE VOICE was the highest rated show of the night at 4.3, more than 50% higher than the Dancing With the Stars premiere and handily beating the CBS sitcom slate.  REVOLUTION, while down 15% from its launch, dominated […]

  One trend of the early season seems to be networks willing to accept ratings from their newcomers that would have ensured cancellation just a few seasons ago.  Last week NBC gave a full-season order to The New Normal, which instantly rolled out a tepid 1.7 rating, and today it’s FOX’s turn.  THE MINDY PROJECT […]

  The WORLD SERIES ratings finally showed signs of life. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Sometimes stunt casting works. CBS:  On a night when most of broadcast TV was even at best, 2/2 MEN was up a healthy half-ratings point from last week to 4.0, by far its best Thursday rating thus far.  The reason seems to be a much-hyped appearance by Miley Cyrus, who may have brought some new […]

  THE MASKED SINGER took a hit from the CMA AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  We’re now 5 weeks into the 2012-13 TV season, and as we regularly do, it’s time to ask:  What do we know now that we didn’t know a week ago? NBC Is Running Out Of Sitcoms.  With the cancellation of Animal Practice, the as-planned short final season of 30 Rock, the production halt on […]

Last night the regular CBS Thursday schedule tied its season high (premiere night) with a 3.4 adult 18-49 rating in the fast nationals from 8-11 pm.  Last night is also up over the same night last year (2.8) and up over the season average last year at this point (3.2).  In contrast ABC and FOX […]