> NBC Wednesday = failure. NBC: Another new comedy, another flop. BEST FRIENDS FOREVER, despite some good reviews, could only manage a 1.2 premiere. Which was better than the final 2 episodes of the network’s last try, BENT, which exited with a pathetic 0.8 average. The Betty White comedy reality show OFF THEIR ROCKERS at […]

  A dip for CELEBRITY FAMILY FEUD. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

And the winner isn’t. CBS:  THE TONY AWARDS, with little-known contenders for Best Musical and Best Play, and no movie stars up for any awards, hit an all-time low 1.0, the lowest rating of the night except for FOX animation reruns during the 7PM hour, and lower even than its own 60 MINUTES lead-in.  (To […]

The NBA ruled the airwaves again last night, with a preliminary 5.8 Adult 18-49 rating. This will probably go up to over a 7 rating in the official nationals when the west coast viewing is properly factored in, putting Game 2 on track to beat Game 1’s 6.9 rating. UPDATE: Game 2 came in at […]

        NETWORK FINALS:  NBC’s NFL HALL OF FAME GAME adjusted up 0.1 to 1.5 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Neither the NFL nor SHARK WEEK could stop TLC’s DR PIMPLE POPPER, on top of Thursday cable albeit down 0.07 to […]

Two networks competed last night, FOX and NBC, each ending with a preliminary 2.2 Adult 18-49 rating in prime time. FOX‘s Gordon Ramsay cooking combo of Hell’s Kitchen and MasterChef each averaged a 2.2 rating.  The Tuesday tracks for the reality pairing since June 5: Hell’s Kitchen (2.1– 2.2– 2.2– 2.2) and MasterChef (2.2– 2.1– 2.1– 2.2).  It doesn’t get more consistent than […]

Big Brother’s second episode aired last night, scoring a preliminary 2.2 rating with Adults 18-49.  Although it was the top-rated broadcast program Sunday night (and the only network program to top a 2.0 rating Sunday), last night’s episode was down three-tenths of a rating point from the comparable episode last summer.  More detail on Sunday […]

  After just 2 episodes and less than a single week, CBS has yanked the disastrous dating show 3 from its schedule.  No one can blame it:  the show launched with a “special” airing on Thursday after Big Brother and promptly lost more than 60% of its lead-in rating with a 0.8.  In its one […]