CANDY CRUSH the TV show had an OK debut. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from last week’s season premiere, its 6.8 was more than enough to take care of the OLYMPICS.  Its […]

  FOX’s cancellation of THE X FACTOR means that it starts next fall knowing that it has 3 hours of primetime to fill.  The network isn’t going to want much more than that on its plate–for marketing reasons, if nothing else–which today proved to be good news for some of its bubble shows.  Both BROOKLYN […]

  Viewers wanted a recap of this unique year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  MONDAY UPDATE:  There were several 0.1 adjustments, a couple of which are worth noting.  HANNIBAL’s increase was reduced by half when it lost 0.1 from early numbers, and HART OF DIXIE didn’t go up at all when the adjustment was factored in.  LAST MAN STANDING, THE NEIGHBORS, DATELINE and 20/20 all bumped up 0.1 […]

  NBC easily took another summer Tuesday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Some shows said farewell to their seasons more effectively than others. ABC:  SCANDAL had its biggest season finale to date, up 0.4 from last week to 3.4 and (with Big Bang Theory in reruns) easily the highest-rated show of the night.  It towered over lead-in GREY’S ANATOMY, which fell 0.1 to 2.5 after an […]

  If #6seasonsandamovie is going to happen for COMMUNITY, it won’t be at NBC, which finally fired the bullet that’s been aimed at Dan Harmon’s show seemingly every season since it went on the air.  That doesn’t necessarily mean Community is dead, since there have been murmurs of a possible move to cable or a […]