NBC’s Winter Olympic coverage from Sochi last night averaged a 5.6 adult 18-49 rating from 8:00-11:00 pm, actually above an unusually weak comparable night in Vancouver (5.4 rating) but well below Turin’s 6.8 rating on the same night. Last night’s coverage included: Ice Dancing Final, Men’s Aerials Final and Bobsled 2-Man Final.  A rather limited menu […]

  THE WINTER OLYMPICS have been doing what they were meant to do for NBC.  In the first full week of ratings to include the Sochi Winter Games, NBC completely dominated the (mostly sleeping) broadcast competition with a 5.5 average primetime rating (Live + Same Day) in 18-49s.  Far, far behind were FOX (the only […]

  STAR-CROSSED:  Monday 8PM on CW – Change the Channel If aliens are in high school, we must be on CW.  The network’s midseason entry STAR-CROSSED plays as a clip reel of CW’s greatest hits, from the supernatural teen romance of The Vampire Diaries to the forbidden love of Beauty and the Beast to the […]

NBC averaged a 4.8 adult 18-49 rating from 7:00-11:00 pm Sunday night in the preliminary fast nationals, although the final rating for Sunday’s coverage will probably be a 5.0 rating when the low-rated 7:00 half hour is excluded from the average.  (The first half hour is often not rated because it does not have national […]

The wheels have pretty much come off the Olympic cart in Russia.  Saturday night was even worse than Friday’s disaster, a preliminary 4.3 adult 18-49 rating from 8:30-11:00 pm Saturday night (assuming the first half hour is excluded from the nightly average as is common on Saturday).  This is two full rating points behind the […]

  NBC:  See Mitch Metcalf’s Skedball post for detailed analysis of the Sochi WINTER OLYMPICS ratings.  Last night’s preliminary 4.5 slumped badly, down 1.4 from Thursday and below all 3 of the previous Winter Games on the parallel night.  NBC will hope this drop was solely due to Valentine’s Day.  Despite the over 2 point […]

A brutal night for NBC from Sochi: a preliminary 4.5 adult 18-49 rating from 8:00-11:00 pm, versus a 5.5 rating on the same night in Turin 2006, a 5.4 from Vancouver 2010 and 8.5 from Salt Lake City 2002.  Events last night included: Men’s Figure Skating Final, Men’s Super Combined, Women’s Aerials and Women’s Skeleton.  Also, […]

  Netflix is notoriously about as open with its viewership numbers as Frank Underwood is with his political agendas.  But Variety has unearthed a metric that suggests HOUSE OF CARDS has returned with its second batch of episodes to a massive leap in subscriber interest.  On one (unnamed) internet service, a full 15% of Netflix […]