February 18, 2014

SKEDBALL: Winter Olympic Ratings Update

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Written by: Mitch Metcalf
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NBC’s Winter Olympic coverage from Sochi last night averaged a 5.6 adult 18-49 rating from 8:00-11:00 pm, actually above an unusually weak comparable night in Vancouver (5.4 rating) but well below Turin’s 6.8 rating on the same night.

Last night’s coverage included: Ice Dancing Final, Men’s Aerials Final and Bobsled 2-Man Final.  A rather limited menu as Snowboard Cross was postponed by fog (probably to Tuesday night).  The big driver last night of course was the Gold medal for Meryl Davis and Charlie White in Ice Dancing, the first gold ever for the US in that sport event and only the 5th American gold medal in 2014 (in the 11th day of competition).

Through Monday night, Sochi is holding on to a 6.0 adult 18-49 rating average for Olympics primetime to date, but Sochi is now three tenths of a rating point behind Turin (6.3) and nine tenths behind Vancouver (6.9).

Sochi Winter Olympic Track thru Mon 2014 02 17

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.