Amidst the far more serious damage caused by last night’s East Coast storms, network TV schedules were also largely wrecked. NBC:  Fearless of bad karma, NBC aired a new episode of its blackout drama REVOLUTION last night even as millions of Americans lost their electricity, and scored a 3.1, down about 10% from its last […]

SEASON TO DATE through seven full weeks (46 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.85 rating in prime time (up 23% from the same period last year). CBS is in second place with a 2.33 (down 20%). FOX is in third place with a 2.23 (down 30%). […]

        NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 3.4, down 1.6 from last week’s game.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at 0.59, down 0.18 from last week.  TNT’s NBA doubleheader was at 0.41/0.34.  On A&E, […]

  What’s worse than shamelessly airing a piece of calculated trash designed to exploit both past and present celebrities, all for the sake of ratings?  Not getting those ratings.  Last night’s LIZ & DICK on Lifetime, despite all the publicity in the world, only managed a 1.0 rating in 18-49s, which is lower than a […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  With live coverage of football and President Obama’s address to the families of Newtown, last night’s ratings won’t really be clear until final numbers are released tomorrow.  What follows is a very preliminary account. CBS:  The SURVIVOR finale had the advantage of a huge (8.5) lead-in from an afternoon NFL overrun, and it’s currently […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]

      NETWORK FINALS:  After adjustment, CBS’s PRESEASON NFL game fell 0.2 to 1.1.  Local preemptions for other preseason games led to additional changes.  On ABC, the entire line-up fell 0.1 in final numbers, On NBC, the AMERICA’S GOT TALENT rerun dropped 0.3 and DATELINE was down 0.2.  FOX’s MASTERCHEF reruns lost 0.1-0.2.  On […]