> HBO, wanting to give its high-profile David Milch/Michael Mann/Dustin Hoffman/Nick Nolte horseracing drama LUCK the best possible promotional platform, premiered the pilot as a “special preview” following what turned out to be the shocking season finale of BOARDWALK EMPIRE.  The first part of the plan worked:  Boardwalk scored a terrific (by its standards) 1.3 […]

Thursday preliminary broadcast ratings:

  #OscarRatingsSoMeh DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart.   ABC: Despite […]

  As with basketball, hockey’s STANLEY CUP FINALS are lower than last year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  Only one show made it to a 1.0 rating.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  AFTERNOON UPDATE:  Everything on CBS except THE CRAZY ONES moved by 0.1, with THE BIG BANG THEORY and ELEMENTARY up, and THE MILLERS and 2 1/2 MEN down.  ONCE UPON A TIME IN WONDERLAND found an extra 0.1, not that it’s going to help.  In the race not to be canceled, PARKS & RECREATION […]

  A pair of veterans returned low. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

Fast nationals for Saturday 3.11.2017 will be delayed a few hours because of the switch to Daylight Saving Time from Standard Time.  This is normal as Nielsen takes extra steps to validate the ratings and program lineups, which rely on thousands of clocks at networks, cable systems, television sets, cable and satellite boxes and viewing […]