> One network dominated all of primetime last night… FOX:  …and it wasn’t FOX.  You can’t call TERRA NOVA a disaster–a 3.1 rating (slightly adjusted from Mitch Metcalf’s report) is a decent number these days, and the show did hold its audience solidly through all of the 2-hour premiere–but given the massive hype, not to […]

  BROADCAST FINALS ABC:  THE GOLDBERGS gained 0.02 to 0.48, THE WONDER YEARS ticked up to 0.31, THE CONNERS was up 0.02 to 0.48, and HOME ECONOMICS rose 0.06 to 0.37.  A MILLION LITTLE THINGS was up 0.03 to 0.26. CBS:  SURVIVOR edged up 0.02 to 0.84, and BEYOND THE EDGE was up 0.03 to […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. ABC;  QUANTICO gained 0.1 […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

  BROADCAST FINALS:  ABC’s NBA PLAYOFFS game dominated at 1.33.  The USFL was on both NBC and FOX at 0.23/0.33.  CW’s originals were at 0.05/0.03.  In late night, NBC’s SNL ticked down to 0.84.    Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN owned Saturday cable, with NBA PLAYOFFS games at 1.25/1.13/0.78, and […]

  A largely steady night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]

A very normal set of ratings for the NCAA Basketball Tournament on Friday, March 20, the second and final day of the Round of 64.  After a very exciting Thursday with many upsets and close games, Friday was more by the book, with higher-seeded teams mostly winning (often with lopsided margins).  The ratings for the […]

> Disclaimer:  Network pilots now in circulation are not necessarily in the form that will air in the Fall.  Pilots are often reedited and rescored, and in some cases even recast or reshot.  So these critiques shouldn’t be taken as full reviews, but rather as a guide to the general style and content of the […]