BROADCAST FINALS:  ABC’s COLLEGE FOOTBALL game led primetime at 0.70, but afternoon games at 1.17 (ABC)/0.90 (FOX) were higher.  NBC’s SNL was up 0.09 to 0.97.  CW’s originals were at 0.10/0.09.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL games led the cable day at 0.98/0.57/0.44, with games on […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  BROADCAST FINALS ABC:  LIVE IN FRONT OF A STUDIO AUDIENCE led the night at 0.96, although that was down from 1.2 for the previous installment in December 2019.  ABBOTT ELEMENTARY (which will return in January) premiered at 0.63.  QUEENS returned from a week off, up 0.08 to 0.34. CBS:  The line-up aired new episodes […]

> If you haven’t heard (and if you haven’t–and you care–consider this a SPOILER ALERT), the 13th episode of AMC’s series THE KILLING, its season finale, concluded on Sunday night without answering the question of just who killed Rosie Larsen.  Since this was what the series purportedly set out to do, it’s provoked the kind […]

  BROADCAST FINALS:  Another night of reruns, with these results:  ABC 0.14-0.33, CBS 0.22-0.41, NBC 0.24-0.27, FOX 0.38/0.17, CW 0.10.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games owned the night, led by the primetime PEACH BOWL at 1.80 and other games at 1.23/0.86/0.58.  Cable news was led […]

>Last night in the hit summer shows (NBC’s America’s Got Talent and FOX’s Hell’s Kitchen), we took a look at the priorities for new fall series promotion.  The big winners on NBC were the comedies Whitney and Up All Night.  Each comedy received one minute of on-air promotion across the two-hour telecast (one :30 spot […]

  BROADCAST FINALS:  The day was of course dominated by the NFL PLAYOFFS, with FOX’s primetime game at 9.93 and CBS’s afternoon game at 7.90.  NBC’s SNL fell a tenth to 0.92.  CW’s WORLD’S FUNNIEST ANIMALS held at 0.04.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The day’s cable sports selection couldn’t […]

>NBC’s Parenthood premiered last night to a 2.3 Adult 18-49 rating in the fast nationals.  This is down 36% from the America’s Got Talent lead-in and down 15% from last season’s premiere episode.  The 2.3 is right at our projected program average for originals this Fall. Over at the mini-network The CW, 90210 returned to the schedule […]