July 26, 2011

THE SKED: Summer Broadcast Ratings Update

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Written by: Mitch Salem
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>The broadcast week just concluded (July 18-24) had virtual parity between the four major broadcast network.  A mere two-tenths of a rating point separated first from fourth place, continuing a trend we have seen all summer as high-rated sports programming and NBC’s The Voice left the air. 

Weekly Network Averages — Adults 18-49 rating

Week of     ABC   CBS   NBC   FOX   CW
June 13     1.2   1.1   2.0   1.6   0.3
June 20     1.3   1.1   1.8   1.4   0.3
June 27     1.3   1.0   1.6   1.2   0.3
July 4      1.4   1.2   1.6   1.3   0.3
July 11     1.3   1.3   1.4   1.7   0.3
July 18     1.3   1.4   1.3   1.5   0.3

The chart below lists the hit network shows by night (those programs at a 2.0 Adult 18-49 rating or higher).  ABC’s Extreme Makeover: Weight Loss has joined the list.  Just missing the list are It’s Worth What (1.8 rating on NBC Tuesday),  Wipeout (1.9 rating on ABC Thursday), and The Simpsons & Family Guy (1.8 rating each on FOX Sunday).   A new show joined the CBS schedule Sunday night, Same Name, and it disappointed with a 1.5 rating (dropping 38% from its Big Brother lead-in).  Same Name was extremely heavily promoted the last several night, squeezing out promotion for new fall series — a bet that did not pay off. 

Top Network Shows (Adult 18-49 rating 2.0+)
Week of July 18-24

Mon: FOX Hell’s Kitchen 2.5, MasterChef 2.4
     ABC Bachelorette 2.25, Extreme Makeover Weight Loss 2.0
Tue: NBC America’s Got Talent 3.2
     FOX Hell’s Kitchen 2.5, MasterChef 2.2
Wed: NBC America’s Got Talent 2.7
     CBS Big Brother 2.6
     FOX So You Think You Can Dance 2.0
Thu: CBS Big Brother 2.6
Sun: CBS Big Brother 2.4


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."