THE SKED: Summer Broadcast Ratings Update

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>The broadcast week just concluded (July 18-24) had virtual parity between the four major broadcast network.  A mere two-tenths of a rating point separated first from fourth place, continuing a trend we have seen all summer as high-rated sports programming and NBC’s The Voice left the air. 


Weekly Network Averages — Adults 18-49 rating


Week of     ABC   CBS   NBC   FOX   CW
June 13     1.2   1.1   2.0   1.6   0.3
June 20     1.3   1.1   1.8   1.4   0.3
June 27     1.3   1.0   1.6   1.2   0.3
July 4      1.4   1.2   1.6   1.3   0.3
July 11     1.3   1.3   1.4   1.7   0.3
July 18     1.3   1.4   1.3   1.5   0.3

The chart below lists the hit network shows by night (those programs at a 2.0 Adult 18-49 rating or higher).  ABC’s Extreme Makeover: Weight Loss has joined the list.  Just missing the list are It’s Worth What (1.8 rating on NBC Tuesday),  Wipeout (1.9 rating on ABC Thursday), and The Simpsons & Family Guy (1.8 rating each on FOX Sunday).   A new show joined the CBS schedule Sunday night, Same Name, and it disappointed with a 1.5 rating (dropping 38% from its Big Brother lead-in).  Same Name was extremely heavily promoted the last several night, squeezing out promotion for new fall series — a bet that did not pay off. 

Mon: FOX Hell’s Kitchen 2.5, MasterChef 2.4
     ABC Bachelorette 2.25, Extreme Makeover Weight Loss 2.0
Tue: NBC America’s Got Talent 3.2
     FOX Hell’s Kitchen 2.5, MasterChef 2.2
Wed: NBC America’s Got Talent 2.7
     CBS Big Brother 2.6
     FOX So You Think You Can Dance 2.0
Thu: CBS Big Brother 2.6
Sun: CBS Big Brother 2.4