February 27, 2012

The Sked: SUNDAY OVERNIGHTS Oscar Ratings Not Horrible

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Written by: Mitch Salem
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>Early ratings from the 56 metered markets (covering about half the country) indicate the Academy Awards telecast had a similar household rating and share to last year’s show, as reported by Deadline.  The early demographic ratings from a subset of these markets (covering about a quarter of the country) are also similar to last year’s level in the same set of big markets.  These numbers, unlike the fast nationals, ARE correctly time-zone adjusted — they just do not measure the medium and small television markets in the country.

It appears that our ratings forecast (falling below the record low Oscar ratings from 2008) was way off, and that last night’s show has a shot of at least coming closer to this year’s stellar Grammy Awards rating and staying in line with recent Oscar telecasts.  When we have more projectable national numbers we will update yesterday’s ratings track.   


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."