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CBS was #2 with a 2.9 rating, down a touch from a 3.0 last week. Big Bang fell to a 4.4 this week from a 4.9 last week. The comedy usually rounds up so this afternoon it should be a 4.5, which very well might be its normal level the rest of the year. How to be a Gentleman drifted down to a 2.5, down a moderate 0.2 from last week’s premiere. In terms of retention, How was 55% last week and 57% this week, similarly weak numbers. The 55ish% retention is embarassing, but the absolute level of the rating is not horrific — so why rush to join the cancellation brigade? A bigger issue is 9 pm. Person of Interest has not found bottom yet and might slide into the low-2’s by next week, a tough level for the #1 marketing priority. In contrast, The Mentalist seems to have stablized at a 2.7. This night last year (10.7.2010), CBS was #1 with a 3.1 rating: Big Bang Theory (4.1), $#*! My Dad Says (2.9), CSI (2.7), Mentalist (3.0).
ABC has sunk to a weak #3 with a 2.1 rating on the night, down all the way from a 2.6 last week. The network continues to have a big problem at 8 pm, with Charlie’s Angels hitting a 1.2. Remember, it premiered at a 2.1. The Angels are probably next on the chopping block of cancellation despite limited options. The news is also horrible 9-11 pm, with each medical soap down 0.6 from last week. The wheels have come off. On this night last year, ABC was #2 with a 2.9 rating: Grey’s Anatomy repeat (1.2), Grey’s Anatomy (4.6), Private Practice (2.9).
NBC was #4 again with a 2.0 rating, down moderately from a 2.2 last week. Whitney retained an acceptable (but unimpressive) portion of her lead-in (74%). The three-week retention track shows it is taking okay advantage of the declining Office: 82%…73.5%…74%. Speaking of The Office, it’s looking grim without Michael Scott, compounded by the lack of a real succession plan. The show started at a 3.9 premiere week and is already down to a 3.1. Look for it to sink into the high-2’s in the next week or two. Prime Suspect has stablized at a 1.5, certainly not good enough for more episodes but not bad enough yet for a pink slip given the myriad other problems on the schedule. On this night last year, NBC was #4 with a 2.1 rating: Community (1.8), 30 Rock (2.1), The Office (3.5), Outsourced (2.5), Apprentice (1.3).
Through the first 18 nights of the season, FOX and CBS are tied with a 3.2, while ABC has a 2.6 and NBC a 2.3 or 2.4 depending on rounding. The CW is averaging a 0.75 season to date, with last night Vampire Diaries (1.2) providing some rare good news but Secret Circle doing a ho-hum (for them) 0.8 rating.
#1 #2 #3 #4 #5 #6 Avg
ABC
800 Charlie’s Ang 2.2 2.1 1.5 1.2 1.6
900 Grey’s Anatomy 3.6 4.1 3.6 3.0 3.6
1000 Private Practi 2.5 2.8 2.2 2.5
CBS
800 Big Bang Theor 4.0 5.0 4.9 4.4 4.8
830 How Gentleman 2.9 2.7 2.5 2.6
900 Person Interest 3.5 3.1 2.7 2.5 2.8
1000 Mentalist 3.3 2.8 2.6 2.7 2.7
NBC
800 Community 1.9 1.7 1.8 1.5 1.7
830 Parks & Rec 2.1 2.1 2.1 1.9 2.0
900 The Office 3.0 3.9 3.5 3.1 3.5
930 Whitney 2.4 3.3 2.5 2.3 2.7
1000 Prime Suspect 2.4 1.8 1.5 1.5 1.6
FOX
800 X-Factor 3.4 4.3 3.9 3.8 4.0
900 Bones 2.5 11/3
CW
800 Vampire Diar n/a 1.5 1.2 1.3 1.2 1.3
900 Secret Circle n/a 1.3 0.9 1.0 0.8 1.0
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