Articles

AUDIENCE MAP: FOX Fall 2015

Posted November 24, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at fall 2015:  FOX’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

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A New Way to Look at TV Viewers: The AUDIENCE MAP of American Idol & Empire

Posted January 9, 2015 by Mitch Metcalf

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

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AUDIENCE MAP: ABC Fall 2015

Posted November 25, 2015 by Mitch Metcalf

The AUDIENCE MAP series returns with a look at fall 2015.  ABC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each […]

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Articles

Political Convention Viewers: What Difference Does a Party Make?

Posted July 25, 2016 by Mitch Metcalf

With the 2016 Democratic National Convention kicking off in Philadelphia, we will be covering the daily ratings battle for the television audience starting Tuesday afternoon, just as we did for the RNC in Cleveland.  Beyond the number of viewers watching, it is often helpful to take a step back and look more deeply at who is watching. Specifically […]

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AUDIENCE MAP: Cable Dramas

Posted May 31, 2015 by Mitch Metcalf

The AUDIENCE MAP feature continues with a look across the cable drama landscape over the past 12 months (June 1, 2o14 to May 20, 2015).  The programs are arranged by network, ranked by overall audience size within each network’s slate.  The audience share for each of 30 gender-age subgroups is noted for each show, with each […]

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Articles

AUDIENCE MAP: CBS Fall 2015

Posted November 24, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at fall 2015:  CBS’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

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Articles

AUDIENCE MAP: ABC Primetime Full 2014-15 Season

Posted May 25, 2015 by Mitch Metcalf

The AUDIENCE MAP series returns with a look back at the complete 2014-2015 television season.  ABC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season.  The audience share for each of 30 gender-age subgroups is noted […]

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Articles

AUDIENCE MAP: ABC Primetime

Posted January 22, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at the detailed demographics for ABC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

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