Articles

AUDIENCE MAP: Big Ticket Sporting Events

Posted January 18, 2015 by Mitch Metcalf

Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol.  This week we take a look at some of the biggest sports telecasts in the past 12 months.  As a reminder, the audience shares for 30 distinct gender-age groups […]

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AUDIENCE MAP: CW Primetime

Posted February 19, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at the detailed demographics for The CW’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from […]

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A New Way to Look at TV Viewers: The AUDIENCE MAP of American Idol & Empire

Posted January 9, 2015 by Mitch Metcalf

We spend a lot of time talking about demographics such as adults 18-49 or women 18-34, but those groups are still fairly broad abstractions of the television audience, which of course is made up of individual people.  Although we can’t yet talk about individual viewing behavior, we can in fact look at the audience with […]

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AUDIENCE MAP: CBS Fall 2015

Posted November 24, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at fall 2015:  CBS’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each show, […]

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AUDIENCE MAP: NBC Primetime Full 2014-2015 Season

Posted May 25, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look back at the complete 2014-2015 television season.  NBC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season.  The audience share for each of 30 gender-age subgroups is noted for […]

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AUDIENCE MAP: ABC Fall 2015

Posted November 25, 2015 by Mitch Metcalf

The AUDIENCE MAP series returns with a look at fall 2015.  ABC’s primetime lineup is shown below.  As a reminder, the programs are arranged by broadcast schedule, with each show placed on the night it spent most of the season so far.  The audience share for each of 30 gender-age subgroups is noted for each […]

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AUDIENCE MAP: How Sunday Viewers Get Divided

Posted March 13, 2015 by Mitch Metcalf

This week’s AUDIENCE MAP looks at the detailed demographics for the top programs from a variety of broadcast and cable networks this past Sunday.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are ranked by network and by overall audience size. Sunday night illustrates […]

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AUDIENCE MAP: FOX Primetime

Posted February 6, 2015 by Mitch Metcalf

The AUDIENCE MAP series continues with a look at the detailed demographics for FOX’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

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