NETWORK FINALS:  FOX’s US OPEN coverage adjusted to 0.7.  In addition, 48 HOURS and the rerun of THE ROOKIE lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD topped Saturday cable, up 0.05 to 0.67.   Adult Swim’s line-up performed […]

>Another night of American Idol and another 30% decline from the same episode last year.  The other networks mostly went with repeats.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    01.26.2012   4.2    2.8    1.2    1.4    01.27.2011   […]

  A definition of pathetic:  the combined rating for the four broadcast networks last night sunk below a 4 rating with adults 18-49, down 33% from the same night last year. CBS:  For what it’s worth, a 1.1 average allowed CBS to claim victory last night.  BIG BROTHER was the highest-rated show of the evening […]

        NETWORK FINALS:  GRAND HOTEL lost 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  VH1’s LOVE & HIP-HOP led Monday cable, up a tenth to 0.87, with GIRLS CRUISE steady at 0.41, and the premiere of LOVE & LISTINGS at 0.33.  USA’s WWE […]

Tuesday fast national ratings with relevant comparisons:

The Presidents Day holiday will cause delays for national television ratings (live+same day cable and broadcast) for several days.  As a rule of thumb, national holidays that close banks, stock markets or post offices also impact Nielsen ratings (MLK Day, Presidents Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas and New Year’s). After this […]

      NETWORK FINALS:  EMPIRE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s late COLLEGE BASKETBALL game topped Wednesday cable at 0.64, with the early game at 0.42.  History’s VIKINGS returned with a 2-hour season premiere at 0.57, down 0.14 from last […]

  NOTE:  Due to last week’s State of the Union preemptions, comparisons are to 2 weeks ago except where noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]