NETWORK FINALS:  The BIG BANG THEORY rerun gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV led Thursday cable with the one-two punch of JERSEY SHORE FAMILY VACATION (down 0.02 to 0.97) and EX ON THE BEACH (steady at 0.48).  […]

        NETWORK FINALS:  Once again, local NFL PRESEASON games shook up the preliminary ratings.  Since the night was mostly reruns, there’s no need for detailed analysis.  Here’s the summary:  there were 0.2 drops for BH90210, MASTERS OF ILLUSION and AMERICAN NINJA WARRIOR, and 0.1 drops for AMERICAN HOUSEWIFE, FRESH OFF THE BOAT, […]

        NETWORK FINALS:  NBC’s THURSDAY NIGHT FOOTBALL (contrary to popular belief, the NFL can’t transform Thursday into Sunday just by saying so) adjusted to 6.9, far below 2015’s 9.0 game. Elsewhere, the rerun of THE GREAT INDOORS lost 0.1, and the PITCH rerun added 0.1.           Broadcast Official […]

  A mixed bag of a night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  The GRAMMYS gained half a point in final numbers, but 5.9 is still an all-time low in the demo.  Elsewhere, the 10PM SHARK TANK lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports on ESPN topped Sunday cable, with the PRO […]

      NETWORK FINALS:  The only change in final numbers was a 0.1 dip for the AMERICA’S GOT TALENT rerun.       Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s ALASKAN BUSH PEOPLE led a low night of Friday cable, down 0.05 to 0.46, with lead-out HOMESTEAD RESCUE down a […]

  As it turned out, you could stop the beat after all. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  Even the brand names were down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]