March Madness begins. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  […]

  LITTLE BIG SHOTS took a particular hit on a slow night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  The SVU rerun lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD again ruled Saturday cable, down 0.03 to 0.63.  Nickelodeon’s NICKY, RICKY, DICKY & DAWN jumped two-tenths to 0.42 (there was presumably a reason for […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted down to 1.1/1.0/1.1.  All else remained in place, although for the curious, DYNASTY’s 0.1 was 0.14 with hundredths included.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT owned 13 of the Top 14 slots on […]

        NETWORK FINALS:  BIG BROTHER gained 0.1 in final numbers.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The horsemen of the Apocalypse continued to ride, as TLC’s DR PIMPLE POPPER kept its Wednesday cable throne, down 0.04 to 0.59.  On VH1, BLACK INK CREW gained […]

  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): As usual on Saturdays, sports took up most of the top cable slots.  The top-rated original show of the night was ESPN’s telecast of the HEISMAN TROPHY presentation, which was at 0.98 in the P18-49 […]

  ROOKIE BLUE may be hitting retirement age. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

    NETWORK UPDATE:  There were no changes from the New Year’s night preliminaries. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE FOOTBALL bowl games and related programming continued to dominate cable, with 6 of the Top 10 slots, the top game being the ROSE BOWL (3.58), with the FIESTA BOWL (2.78) and […]