The only newcomer to make a mark was the one with the giant lead-in. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

        NETWORK FINALS:  NBC’s NHL PLAYOFFS game adjusted up 0.1 to 0.8.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD dipped 0.02 to 0.57.  Adult Swim’s late-night shows performed as follows:  DRAGON B ALL at 0.45/0.34 compared to last week’s 0.47/0.38, MY HERO […]

        NETWORK FINALS:  SUNDAY NIGHT FOOTBALL adjusted to 7.5, down 1.6 from the premiere Sunday game in 2017.  Elsewhere, REL had a 0.2 football adjustment up to 1.9, BIG BROTHER gained 0.1 in final numbers, while 60 MINUTES and the HAWAII 5-0 and FAMLY GUY reruns lost the same.        […]

  NETWORK UPDATE:  BIG BROTHER gained 0.1 in final numbers.  (Footnote:  after EXTANT sets its series low 0.6 this morning, CBS announced that beginning next week, it will move to 9PM with BIG BROTHER as its lead-in, rather than following a CRIMINAL MINDS rerun.)  MASTERCHEF also received an 0.1 bump, as did the rerun of SUPERNATURAL. CABLE HIGHLIGHTS:   A&E’s […]

  NETWORK UPDATE:  ABC’s COLLEGE FOOTBALL game adjusted up by 0.1 to 2.5, and FOX’s game adjusted up 0.3 to 0.7.  In addition, NBC’s SATURDAY NIGHT LIVE primetime rerun had a 0.1 bump in final numbers, but 48 HOURS went down the same on CBS. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  […]

        NETWORK FINALS:  After adjustment for its live coast-to-coast airing, AMERICAN IDOL ended up at 1.9.  Elsewhere, THE SIMPSONS gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  AMC’s FEAR THE WALKING DEAD dipped 0.12 to 0.97, INTO THE BADLANDS was down […]

  NETWORK UPDATE:  The NCAA CHAMPIONSHIP GAME adjusted up to a tremendous 9.1, up 1.9 over last year’s championship game even without the potential for a winner with a perfect record.  Once the time zones were cleaned out, the night’s MIKE & MOLLY rerun was reduced to 1.0.  There were no other changes to this morning’s […]

NEW FEATURE: a Broadcast Official Nationals Program Ratings chart which includes final Total Viewers for each show.  We have a limited ability to make revisions to the format (a side-by-side comparison of morning and afternoon ratings isn’t doable, for example), but would appreciate any thoughts and comments. ABC had the night’s MONDAY NIGHT FOOTBALL simulcast […]