The WORLD SERIES once again failed to create ratings fireworks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

  ABC’s Friday line-up is far from a fairy tale. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NBC chose Christmas Night to whack its biggest loser. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NOTE TO READERS:  For the remainder of this week, text and responses to Comment requests will be delayed, likely to the night after the Top 150 charts have been posted.   NETWORK FINALS:  Since there was no text this morning, a bit more detail on the network ratings: NBC:  All ratings […]

        NETWORK FINALS:  There were no significant adjustments to the preliminary Saturday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s UFC PRELIMS led Saturday cable at 0.54, with the network’s COLLEGE BASKETBALL at 0.30/0.27/0.23/0.21.  Lifetime’s SALT-N-PEPA movie was at 0.45, with lead-out specials at […]

        NETWORK FINALS:  There were no changes from the preliminary Thursday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA PLAYOFFS game was at 2.28.  On MTV, DOUBLE SHOT AT LOVE dropped 0.04 to 0.37, and HOW FAR IS TATTOO FAR? was at 0.28/0.24/0.22, […]

        NETWORK FINALS:  60 MINUTES gained 0.1 in final numbers.  In addition, SUNDAY NIGHT FOOTBALL adjusted to 5.4, down half a point from last week’s game.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The night was dominated by unscripted shows, but Hallmark’s movie GINGERBREAD ROMANCE […]

  BROADCAST FINALS ABC:  The simulcast of Night 2 of the NFL DRAFT added up to a 1.38 rating with adults 18-49 and 5.239 million persons 2+ L+SD in an average minute of primetime (on ABC, ESPN2 and NFL Network).  On ABC, the 0.57 was up 0.12 from Night 2 in 2022. CBS:  Reruns at […]