BROADCAST FINALS:  ABC’s NBA PLAYOFFS game was at 1.83.  FOX’s USFL game was at 0.16.  On CW, MASTERS OF ILLUSION gained 0.02 to 0.06, and TOTALLY WEIRD & FUNNY was at 0.06 compared to last week’s 0.04/0.04.  In late night, NBC’s SATURDAY NIGHT LIVE edged up 0.02 to 0.67.   Broadcast Official Nationals Program […]

  Unless it was for football, TV viewers were firmly in holiday non-watching mode. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  One of the new season’s stronger nights. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  DYNASTY sank 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD topped Friday cable, up 0.09 to 0.66, with the lead-in hour at 0.28.  On Discovery, GOLD RUSH ticked up to 0.63, and the lead-out hour gained […]

        NETWORK FINALS:  It was another night of college basketball-driven adjustments.  The entire CBS line-up fell 0.1 in final numbers.  On NBC, DATELINE and the SUPERSTORE rerun dropped 0.2, and the SNL rerun was down 0.1.  The BIG EAST TOURNAMENT game and the SHOWTIME AT THE APOLLO rerun on FOX were both […]

  Note that ABC & CBS preliminary ratings are particularly subject to afternoon adjustment because of local MONDAY NIGHT FOOTBALL preemptions. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) […]

        NETWORK FINALS:  20/20 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.75/0.57.  On Discovery, GOLD RUSH jumped 0.15 to 0.79, with the lead-out hour up two-tenths to 0.58.  A&E’s LIVE PD gained 0.06 to 0.66.  […]