NETWORK FINALS:  THE MASKED SINGER gained 0.1 in final numbers.  Following up on a note from our morning post, during the course of its 2 hours THE GRINCH MUSICAL dropped in the 18-49 demo from 0.79 in the 1st 15 minutes to 0.50 in the last.         Broadcast […]

  NBC’s procedurals may have taken too long a spring break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

        NETWORK FINALS:  THE VOICE and KEVIN CAN WAIT gained 0.1 in final numbers, while SUPERIOR DONUTS lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  USA’s WWE telecast was at 1.10/1.09/1.01, compared to last week’s 1.22/1.21/1.00.  VH1’s LOVE & HIP-HOP was at 0.92/0.89, […]

  A Presidential Town Hall didn’t change the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  A bad night for Cleveland and ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

        NETWORK FINALS:  Game 4 of THE WORLD SERIES adjusted to 3.7, and ABC’s COLLEGE FOOTBALL game was at 0.9.  There were no other changes from preliminary numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  All the day’s COLLEGE FOOTBALL games were outrated by ESPN’s […]

        NETWORK FINALS:  FOX’s UFC FIGHT NIGHT climbed 0.2 in final numbers, but a rerun of the SNL Christmas clip show dropped 0.3, and both the rerun PENTATONIX CHRISTMAS SPECIAL and 48 HOURS fell 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  In the […]

  A fair start for WALKER. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]