DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  The DAYTIME EMMY AWARDS didn’t liven things up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Week 38 of the broadcast season (June 4-10) was won by FOX with a 1.55 in prime time, up from last week’s 1.20 (thanks to the arrival of Gordan Ramsay’s two shows Hell’s Kitchen and MasterChef).   NBC fell to a second place 1.33 rating for the week, down from 1.48 last week (particularly because of […]

  NBC didn’t give GREAT NEWS much of a (seasonal?) send-off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  The broadcast season didn’t go out with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  NBC’s primetime NFL PLAYOFFS game adjusted to 5.94.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Apart from an NFL Playoffs pre-show on ESPN, cable was solidly in the CNN fold again on Saturday, led by the 7PM hour at 0.39/0.54/2.8M, with Fox […]

        NETWORK FINALS:  FOX’s COLLEGE FOOTBALL game adjusted to 2.2.  In addition, CBS’s late afternoon game caused adjustments to THE NEIGHBORHOOD (down 0.6) and HAPPY TOGETHER (down 0.1).  Each hour of NBC’s DATELINE also lost 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s COLLEGE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]