Duke once again gave a kick-start to NCAA TOURNAMENT coverage. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  As expected, 30 ROCK: A ONE-TIME SPECIAL found its morning rating slashed in half to 0.2 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News was at the top of cable ratings again on Thursday, but this time it was […]

  NETWORK UPDATE:  The only football-related changes in final numbers were 0.1 decreases to ELEMENTARY and the 8PM rerun of BONES.  Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): NFL Network’sTHURSDAY NIGHT FOOTBALL was in its customary place at the top of the Thursday […]

  One strong arrival and one that was moderately encouraging. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

      NETWORK UPDATE:  As expected, ABC’s ratings dived after MONDAY NIGHT FOOTBALL preemptions were removed, with DANCING WITH THE STARS down 0.3 and CASTLE down 0.4 from this morning.  Elsewhere, THE VOICE gained 0.1 in final numbers, but MINORITY REPORT went 0.1 in the other direction.  Broadcast Official Nationals Program Ratings Chart   […]

  The only original programming on any broadcast network last night was CBS’s annual KENNEDY CENTER HONORS special, which was up 0.3 from last year to 1.2, enough to tie it with the preceding NCIS rerun as the highest-rated show of the night.  The rest of the networks were in rerun mode, including marathons of […]

Ratings for the Top 25 original cable telecasts Friday:

      NOTE:  Nielsen continues to run behind, so we’re now scheduled to see Thursday’s cable ratings next Monday morning, and then we should catch up with Friday’s cable on Monday afternoon.   NETWORK FINALS:  BIG BROTHER and MASTERCHEF each gained 0.1 in final numbers, while the rerun ELLEN GAME OF GAMES lost the […]