NETWORK FINALS:  THE GRAMMY AWARDS adjusted to 7.7 in final numbers, down 0.6 from the final number for the 2015 ceremony.  In addition, CBS aired a RED-CARPET ARRIVALS special in the 7PM hour, unusual for a Monday, and it rated at 1.6.  Elsewhere, THE BIGGEST LOSER lost 0.1.   Broadcast Official Nationals Program Ratings […]

  A lackluster night for just about everyone. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

    NETWORK FINALS:  THE BACHELOR gained 0.1 in final numbers, as did COOPER BARRETT and the 7PM rerun of THE SIMPSONS.   Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NOTE–with the exception of Showtime and Food Network, virtually every cable network aired reruns last week against the Super Bowl, so comparisons […]

    NETWORK FINALS:  CBS’s REPUBLICAN DEBATE gained 0.2 in final numbers, and both the debate lead-in 48 HOURS and FOX’s NASCAR coverage were up 0.1.  Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Sports dominated the Top 10, with 7 of the slots (actually 8, because HBO’s premiere of the FURIOUS 7 […]

                      NETWORK FINALS:  THE AMAZING RACE and SLEEPY HOLLOW each gained 0.1 in final numbers. Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Discovery’s GOLD RUSH (the episode was billed as a “special”) fell 0.17 from last week to 1.13 but still topped […]

  The GRAMMY AWARDS lost some of their beat. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  People had better things to do on Valentine’s Day. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The President’s Day holiday will cause delays for daily nationals ratings (cable and broadcast finals) for a few days.  This is how the ratings should roll out this week.  We will update this schedule if anything changes.  (All times Pacific.) Friday Feb 12 nationals rescheduled to Tuesday Feb 16 at 1 pm (normally Monday afternoon) Saturday Feb 13 nationals rescheduled to Wednesday Feb 17 at 6 am […]