The GRAMMY AWARDS lost some of their beat.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
CBS: This year’s GRAMMY AWARDS aired on a Monday instead of the usual Sunday, and had live feeds throughout the country, so its rating is subject to a fair amount of adjustment. At the moment, though, its primetime 18-49 score is 7.4, compared to last year’s 8.8 (which adjusted down to 8.3), itself down from the previous year’s 9.9.
FOX: THE X-FILES continued its downward trajectory, off by 0.4 to 2.1 with one episode left. LUCIFER was steadier, down 0.1 to 1.6.
ABC: THE BACHELOR lost 0.3 to 2.2, and CASTLE fell 0.2 to 0.9.
NBC: SUPERSTORE, TELENOVELA and THE BIGGEST LOSER were each down 0.2, respectively to 1.2, 0.7 and 0.9.
CW: A MORTAL KOMBAT X: MACHINIMA’S CHASING THE CUP special was unexciting at 0.3, followed by 0.2 for a LEGENDS OF TOMORROW rerun.
ABC airs a 2-hour AGENT CARTER tonight, filling in its troubled 10PM slot.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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