February 15, 2016



People had better things to do on Valentine’s Day.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Fasts Demo 2016 Feb SUN.14

NBC:  The highest number any broadcast network could manage last night was the 1.4 for THE TONIGHT SHOW VALENTINE’S DAY SPECIAL.  That followed a 0.9 DATELINE and a 0.9 SATURDAY NIGHT LIVE clip show.

ABC:  THE BACHELOR AT 20 was less than full-hearted at 1.0, coming in below its 1.2 AMERICA’S FUNNIEST HOME VIDEOS lead-in.  The idea that the BACHELOR would be an effective lead-in to an out-of-night CASTLE backfired, as the series was low at 0.8.

CBS:  60 MINUTES and MADAM SECRETARY were each up 0.1 from their last airings 2 weeks ago to 1.2.  THE GOOD WIFE, despite all the hype about this officially being its last season, stayed at 1.0, and CSI: CYBER was down 0.1 to 0.9.

FOX:  The network aired its regular Sunday line-up for the first time since January 17.  BOB’S BURGERS held at 1.0, but THE SIMPSONS, COOPER BARRETT’S GUIDE TO LIFE, FAMILY GUY and BORDERTOWN were down half a point each, respectively to 1.3/0.7/1.2/0.7.

Tonight’s broadcast event is CBS’s telecast of THE GRAMMY AWARDS, airing on a Monday this year.  The 2015 awards, on a Sunday, were at 8.3 (8.8 in morning prelims), a big drop from the previous year’s 9.9.  On cable, BETTER CALL SAUL and MAJOR CRIMES make their 2016 debuts.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Fasts Track 2016 Feb SUN.14

CABLE RATINGS: Come back Tuesday afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Wednesday morning (a day later than normal because of President’s Day).


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.