People had better things to do on Valentine’s Day.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: The highest number any broadcast network could manage last night was the 1.4 for THE TONIGHT SHOW VALENTINE’S DAY SPECIAL. That followed a 0.9 DATELINE and a 0.9 SATURDAY NIGHT LIVE clip show.
ABC: THE BACHELOR AT 20 was less than full-hearted at 1.0, coming in below its 1.2 AMERICA’S FUNNIEST HOME VIDEOS lead-in. The idea that the BACHELOR would be an effective lead-in to an out-of-night CASTLE backfired, as the series was low at 0.8.
CBS: 60 MINUTES and MADAM SECRETARY were each up 0.1 from their last airings 2 weeks ago to 1.2. THE GOOD WIFE, despite all the hype about this officially being its last season, stayed at 1.0, and CSI: CYBER was down 0.1 to 0.9.
FOX: The network aired its regular Sunday line-up for the first time since January 17. BOB’S BURGERS held at 1.0, but THE SIMPSONS, COOPER BARRETT’S GUIDE TO LIFE, FAMILY GUY and BORDERTOWN were down half a point each, respectively to 1.3/0.7/1.2/0.7.
Tonight’s broadcast event is CBS’s telecast of THE GRAMMY AWARDS, airing on a Monday this year. The 2015 awards, on a Sunday, were at 8.3 (8.8 in morning prelims), a big drop from the previous year’s 9.9. On cable, BETTER CALL SAUL and MAJOR CRIMES make their 2016 debuts.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
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