Day 4 OLYMPICS ratings were still down, but made up a little ground compared to past games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

  OK results for an awards show clip show. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  THE VOICE finale won the night, but ABC had a (mostly) good evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  A Presidential Town Hall didn’t change the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>On the first Sunday of the May Sweep, ABC won the night by matching its rating on the same evening last year, while the other broadcast declined from year-ago levels: CBS down four tenths of a rating point, FOX down a negligible one tenth, and NBC down a disastrous nine tenths of a rating point.  […]

>FOX wins Thursday, but CBS — the only network to show gains on the night — is getting closer.                Nightly Adult 18-49 Rating Thursday     FOX    CBS    ABC    NBC    02.02.2012   3.9    3.5    2.5    1.5    02.03.2011   5.4    3.1 […]

>CBS Monday won the quiet night after Christmas (among the broadcast networks at least) with with a 1.9 rating.  (Ratings for ESPN are not yet available, but it certainly won the night overall with the Atlanta Falcons at New Orleans Saints on Monday Night Football.)   CBS viewers, usually very driven by habit and the […]

  Low returns for the CBS line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]