Viewers have already checked out of the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  A subdued night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

> The third week of a network season is a critical one.  Ratings erosion after a series or season premiere is expected and even acceptable, because it’s understood that not every viewer drawn by hype and marketing will be a satisfied customer.  But a continued fall in Week 3 can be a sign of trouble, […]

NOTE: The fast-affiliate based nationals below include significant local news pre-emptions in major markets. Accurate broadcast ratings for Sunday (as well as Sunday cable ratings) will be available Tuesday morning. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience […]

> Whatever America is doing early in this holiday season, it’s not watching network television. NBC:  The network attempted to help GRIMM in its return after a 3-week hiatus by giving it a showcase Thursday night run, but its 1.6 rating didn’t suggest bubbling fan interest (and may prefigure an ugly score in its timeslot […]

> FOX’s 4-sitcom Tuesday excited no one. FOX:  I HATE MY TEENAGE DAUGHTER and BREAKING IN made unimpressive returns to the schedule.  Daughter could claim a decent retention of its RAISING HOPE lead-in, and it also won the head-to-head sitcom battle at 8:30PM–but really there’s nothing good about a 1.6 premiere.  Breaking In had less […]