A soft return for THE GREAT AMERICAN BAKING SHOW. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  A meh night even by Friday standards. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  The newly-rehired CELEBRITY APPRENTICE finale earned a blah reference. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Note: Local broadcast coverage of the ESPN NFL Monday Night Football doubleheader impacted the fast-affiliate nationals below. ABC numbers are inflated slightly by local pre-emptions in Houston for the early game and San Francisco-Oakland for the late game. NBC numbers inflated slightly by a pre-emption in New Orleans for the early game. In Denver, the […]

  Old favorites were a little less favorite. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

  Another false positive? ABC:  SUPER FUN NIGHT started strong last night, holding onto 75% of its MODERN FAMILY lead-in for a 3.2 rating.  However, that’s the same number The Neighbors did in its debut last year–and now it’s fighting for its life on Fridays.  THE MIDDLE dropped 0.3 from last week to 2.2, and BACK […]

  NETWORK UPDATE:  There was no change for the NBC sitcoms.  BIG BROTHER, however, climbed 0.1 to an even higher 2.1.  GANG RELATED slipped 0.1 to 0.7, and the CW reruns were both down 0.1. THURSDAY CABLE:  The cable night was all about Pawn and History Channel, as the 2 half-hours of PAWN STARS were […]

  The NFL’s preseason isn’t as dominant as the league will shortly become, but it does the job. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]