DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  NOTE:  due to Thanksgiving, comparisons are to 2 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> The broadcast networks continue their holiday vacation, with virtually no new programming on the air. CBS:  The KENNEDY CENTER HONORS are a prestige show that no one watches, and more so this year:  a dismal 1.1 that was down considerably even from last year’s 1.5–and that’s with a 2.1 NCIS rerun lead-in that was […]

CBS does FOX a favor. FOX:  With CBS in reruns last night, AMERICAN IDOL didn’t have to face fresh episodes of Big Bang Theory or 2 1/2 Men.  That allowed Idol to tie last year’s 5.6 Thursday premiere (which had to contend with a new Big Bang), although it doesn’t bode well for next week, […]

  AFTERNOON UPDATE:  As expected, post-football adjustment wiped out the 0.2 improvements for REIGN and GLEE.  However, THE X FACTOR only lost 0.1 of its 0.3 gain, sticking at 1.5, and THE VAMPIRE DIARIES stayed at 1.3.  THE BIG BANG THEORY and GREY’S ANATOMY were also adjusted up 0.1, which for GREY’S at least got […]

  BROADCAST FINALS ABC:  STATION 19 dipped 0.03 to 0.46, and GREY’S ANATOMY was down 0.09 to 0.40.  ALASKA DAILY aired for the first time since November 17, up 0.02 to 0.22. CBS:  Returning from a rerun week, YOUNG SHELDON edged up 0.02 to 0.63, GHOSTS dipped 0.04 to 0.54, SO HELP ME TODD  (back […]

  UPDATE:  THE WINTER OLYMPICS didn’t adjust up quite as much as we expected, hitting 4.9.  UP fittingly went a bit higher, by 0.1 to 1.0.  SUNDAY CABLE:  Although THE WALKING DEAD (AMC) fell a sharp 1.4 from last week’s season premiere, its 6.8 was more than enough to take care of the OLYMPICS.  Its […]