DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). RIO OLYMPIC RATINGS So Far Compared to Previous Summer Games: ###

  THE MASKED SINGER continued to dominate the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  FOX:  The debut of FOX’s regular Friday night line-up didn’t go very well.  The costs of a Friday move were high for BONES, which plunged 0.8 from this past Monday to a new low 1.2, also down 0.3 from last week’s MasterChef Jr in that slot.  It was only able to edge past NBC […]

> It being a Friday, not a single show on network television could even manage a 2 rating in 18-49s.  Even within that narrow radius, though, there was room to be a loser. CBS:  A GIFTED MAN (see our Pilot + 1 Review) had little room to fall after a blah debut, and now it […]

  America’s Got Talent dominated another slow summer Tuesday. NBC:  FOOD FIGHTERS is currently up 0.1 to 1.1, and AMERICA’S GOT TALENT is down 0.2 to 1.9, but it wouldn’t be a surprise to see a shuffling between them when final numbers are released this afternoon.  In any case, Talent was by far the highest-rated […]

  Baseball’s ALL-STAR GAME was a little dimmer this year. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  BROADCAST FINALS ABC:  After reruns at 0.35/0.30, THE GAME SHOW SHOW was up 0.03 to 0.22 from its last airing on May 24. CBS:  Reruns at 0.23/0.22/0.21. NBC:  The season premiere of AMERICA’S GOT TALENT was at 0.65, down 0.11 from last May’s premiere.  The premiere of HOT WHEELS was at 0.33. FOX:  BEAT […]

  Small shifts. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. […]