THE MASKED SINGER returned from its World Series break. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  On another night riddled with football preemptions and likely to be adjusted by Monday numbers, there was little to say.  ABC’s WE DAY special went largely unseen at 0.4, and the night’s original 20/20, down 0.2 to 0.7, barely outraged its SHARK TANK rerun lead-in.  NBC’S DATELINE won the night with a paltry 1.0, […]

Thursday ratings for last night, the same night last year and last week.  The format of the chart has been changed slightly to make comparisons to last year and last week easier to read.  If you have any additional suggestions or comments, please let us know. Last night’s fast nationals are unusually impacted by live […]

  A worrisome Week 2 drop for CLARICE. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

The week’s good times stop rolling for the networks.  (Note, comparisons are to 2 weeks ago, as shows were either preempted on Thanksgiving night or had atypical numbers.) ABC:  LAST RESORT, now just playing out its string, hit a new low 1.0.  The night didn’t get better at 9PM, where GREY’S ANATOMY tied its season […]

  Little original programming on the last Friday of summer TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  Some strong numbers, but network erosion continued. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  A bad night for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]