Wednesday fast national ratings: FOX: American Idol still gives its network an easy win on Wednesday night (the 4.0 adult 18-49 rating doubles second-place ABC’s primetime average).  But the singing competition show just keeps dropping, down 15% from last week’s premiere episode and 28% below the comparable episode last year. ABC and NBC rebounded a […]

  Due to the Presidential address last night, early ratings may be subject to more adjustment than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

> Welcome back to Network Scorecard, where we consider the perplexing case of AMERICAN IDOL. FOX:  It’s now clear that the biggest story of the 2011-12 television season is the slump in established reality-competition franchises.  Idol joins Dancing With the Stars and The Biggest Loser with a nearly 30% decline from last year’s Wednesday average.  […]

  Two hours of Extant weren’t better than one. CBS:  In a hurry to get its EXTANT season over, CBS ran back-to-back episodes last night, and scored 1.0/0.9, the latter of which gave the show a new series low.  This was particularly ugly since the night started with BIG BROTHER climbing 0.2 to 2.3. NBC:  […]

The Labor Day holiday weekend will cause delays for daily national ratings (live+same day cable and broadcast) for several days.  This is how the ratings should roll out the next several days. We will update this schedule if anything changes.  (All times Pacific.) Friday August 30 nationals available Tuesday September 3 by 2 pm Saturday August 31 nationals available […]

  A slight downturn for CMA FEST. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  SHADES OF BLUE went quite a bit darker last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]