Was AMERICAN IDOL’s return all that ABC had hoped? DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  A good night for some veteran shows. CBS:  UNDERCOVER BOSS started things off nicely, up 0.1 to 1.7, and the momentum continued, as HAWAII 5-0 and BLUE BLOODS both rose 0.2, to 1.7 and 1.6 respectively. ABC:  LAST MAN STANDING tied its best outing of the season,  up 0.1 to 1.5, and THE NEIGHBORS […]

The ratings for most network programs came back down to Earth in the official nationals (with the NFL preseason games filtered out of the early ratings, as we explained this morning).  As expected, Big Brother was least impacted (only down one tenth from this morning because CBS was able air it at 10 pm in the California […]

  NOTE:  Due to last week’s State of the Union preemptions, comparisons are to 2 weeks ago except where noted. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

SEASON TO DATE through 11 weeks (through Sunday, December 9, 2012, including adjusted fast national ratings for the last three nights): NBC is averaging a 2.79 adult 18-49 rating in prime time (up 22% from the same period last year). CBS is in second place with a 2.32 (down 17%). FOX is in third place with […]

  Crossovers work. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the chart. CBS:  The […]

      Even with finales on hand, nothing stirred viewers. FOX:  THE FINDER aired what turned out to be its series finale and FRINGE had its season finale, with a respective 1.1 and 1.0, up very slightly for both.   CBS:  A night of underperforming season finales.  UNDERCOVER BOSS took a big hit, down […]

Two ABC sitcoms aired without their usual lead-ins, with mixed results. ABC:  The season finale of SUBURGATORY had to be a self-starter last night, airing as a one-hour without either Modern Family or The Middle as a lead-in.  The 8PM half-hour had a 1.5 that was down half a point from recent Middle ratings.  But the show recovered […]