BROADCAST FINALS:  The NFL PLAYOFFS were of course dominant, with FOX’s afternoon game at 6.96 and NBC’s primetime game at 5.53.  CW aired a new WORLD’S FUNNIEST ANIMALS at 0.07.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at 0.38/0.26/0.15/0.12/0.11 on ESPN, and 0.14/0.09/0.04/0.02 on ESPN2.  On USA, PREMIER […]

Life without The Voice isn’t so much fun. NBC:  Even in our DVR society, where people can watch what they want pretty much when they want, lead-ins still matter.  Thus the replacement of The Voice with oldster reality show OFF THEIR ROCKERS (2 episodes at 1.5/1.8), caused both GO ON and THE NEW NORMAL to […]

>   A football appetizer, compared to next week’s all-you-can-eat buffet. NBC:  The PRO BOWL, aka the NFL All-Star Game, won the night, but at nowhere near the ratings for regular games, let alone the bonanza the network will reap next week for the Super Bowl, aka The Most Expensive Smash Promo Ever. ABC:  ONCE […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  AMERICAN CRIME is turning into a felony. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The NBA FINALS towered over the rest like–well, like an NBA player over the masses. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

  NOTE:  except where noted, all comparisons are to 2 weeks ago, since almost everything was preempted last Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

  A good night for AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]