Wednesday fast national ratings: FOX: American Idol still gives its network an easy win on Wednesday night (the 4.0 adult 18-49 rating doubles second-place ABC’s primetime average).  But the singing competition show just keeps dropping, down 15% from last week’s premiere episode and 28% below the comparable episode last year. ABC and NBC rebounded a […]

  BROADCAST FINALS ABC:  SHARK TANK gained 0.02 to 0.55, and 20/20 was down 0.04 to 0.49. CBS:  SWAT dropped 0.06 to 0.46, FIRE COUNTRY lost 0.08 to 0.48, and BLUE BLOODS ticked down to 0.41. NBC:  LOPEZ VS LOPEZ ticked up to 0.29, YOUNG ROCK rose 0.03 to 0.27, and DATELINE jumped 0.15 to […]

  GOTHAM is looking like less than a smash than the fall suggested. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> Baseball threw FOX–sorry–a curveball, but there was plenty of bad news for everyone last night. FOX:  Since the playoff game lasted until 8:52PM eastern time, it isn’t clear why FOX didn’t just fill in the 8 minutes left in the hour and go straight to House at 9PM.  But for whatever reason, they ran […]

  A dismal start for the new ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

  BROADCAST FINALS ABC:  Reruns at 0.43/0.41/0.35. CBS:  Reruns at 0.26/0.26/0.21/0.18. NBC:  US OPEN coverage at 0.37. FOX:  Reruns at 0.15/0.16/0.16. CW:  Reruns at 0.04/0.05. TELEMUNDO:  TOP CHEF VIP gained 0.02 to 0.21, BETTY EN NY was steady at 0.13, and SECRETOS DE SANGRE ticked down to 0.12. UNIVISION:  A CONCACAF match at 0.81.   […]

> No news was good news for NBC last night. NBC:  The network returned from several weeks of seasonal hiatus in pretty chipper shape.  CHUCK was up slightly from its last airing, but more importantly, GRIMM held steady with a 1.6 that on this night and this network was a veritable present under the tree, […]